We capture information about visitors to our website so we can utilize it to obtain feedback from Google Analytics to build tailored reports, customized communication, and better education material for you. Google removes any information that might identify the source websites, combines the data with other sites that use Google Analytics in comparable industries, and reports aggregate trends. Shared data can’t be tied back to individual accounts. This is done with the intent to help us serve widowers and those who have an interest in assisting them and is not used to support any marketing or advertising programs.